3 Tips for Creating Seasonal Blog Posts

If you’re committed to creating new content for your website on a consistent basis, it can be a real challenge to come up with new ideas or ways to write about things all within the same vein. Luckily, if you choose to write content that’s based on seasonal ideas, you can always have a new angle to twist to put on your content. The only problem with this is being able to set your content apart from everyone else’s. To help with this, here are three tips for creating seasonal blog posts.

Aim For Evergreen

Although writing seasonal post may seem like a simply solution, it may not serve you as well as you might assume. So rather than just creating easy content that’s only relevant for a very short period of time, Tara M. Clapper, a contributor to SEM Rush, recommends that you actually aim for making your content evergreen instead. This means that you give your seasonal content a spin so that it can be found useful to readers regardless of when they actually come upon it. Not only this, but if you create seasonal content that can be revisited by your viewers in subsequent years, this content may prove to be even more evergreen that you originally planned. Continue reading

3 Tips for Marketing To Brides Online

If you have a business that falls in the wedding industry, you could be poised to make a lot of money for yourself. However, while this industry makes a lot of money each year, it’s also very competitive. To set yourself apart and get a portion of this market share, you’ve got to know how to make your online presence flourish. So whether you’re selling bridal jewelry or have your own catering business, it’s vital that you know how to showcase your products or services effectively online. To help with this, here are three tips for marketing to brides online. Continue reading

4 Social Media Marketing Mistakes And What You Can Do To Avoid It

In this modern age, it has become standard to not only have a webpage for your business but also have accounts on social media. By joining a social media platform you will be able to give your business a more personal voice which people can relate to.

Unfortunately, for many businesses they aren’t sure how to market effectively on these platforms. They may be great at traditional marketing but social media is an entirely different ball game. Since the idea is to be sincere and personable rather than come off as a cold faceless business, it can be challenging for some businesses to find their voice.

When it comes to marketing your business on social media, here are some of the things that you definitely don’t want to do. Continue reading

SEO Tips For Business Web Design

Search engine optimization is the key to moving your business website from the darkness to the light. Without proper rankings in the SERPs, it is quite difficult to draw any attention to your digital creation.

A business website has got to serve its function of presenting the world with what your organization has to offer, but it has to first find its way into the view of web users. Check out a few pivotal SEO tips that will help you to design a more effective business website. Continue reading